January 29, 2012
"Nevermind the mystique; the actual mechanics of pour-overs are more or less those of a broken coffee pot: hot water slowly goes through coffee grounds, making only one cup of coffee at a time. That is all it is! It’s not magic. It’s just kind of a more elaborate, maybe slightly tastier way of brewing coffee. But, you know what? It’s not really suited to pleasing a big crowd, even when it’s the kind of crowd you might think would be predisposed to waiting 20 minutes for a cup of coffee. Because, actually, I do not think that person exists."

The Scourge Of Pour-Over Coffee | The Awl

That person does not exist, and there are some workarounds for this that basically turn the barista (or whatever term you want to use for a coffee-making person) into the coffee version of Lucille Ball and the conveyor belt full of candy.

When done properly, batch brewing tastes as good as by-the-cup pour over, since the parameters that define a good cup of coffee are device-agnostic. The problem is that people (coffee people) wrongly assume that batch brewers are inherently flawed,and cannot possibly produce a good cup of coffee, because the people before them thought the same thing and didn’t bother to adjust the settings. Food people (food writers) think that since the effort put into making a pour over is much more visible that the end result must be better.

There are instances where single-cup brewing is justified. If a shop is offering an expensive coffee whose price prohibits the dumping of old coffee (coffee is old at 30 minutes), then it needs to be brewed to order. If a shop is offering more than one coffee holding 3 full pots of coffee makes little sense if much of that will be wasted. Finally, if a shop does most of its business selling retail (non-brewed) coffee, then samples should be done in very small batches to order.

Brewers are tools, and different tools are appropriate for different situations.

  1. monstersliveindoorways posted this
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