"It may seem like a good idea to avoid the “perception of bias” by insisting that media employees hide who they are from the audience. Perhaps it was once even tenable. It no longer is. To build your credibility on viewlessness is to concede, every time an employee of yours is shown to be a sentient, opinionated person, that your credibility has taken a hit. To tout and enforce your viewlessness is to hold your own reputation hostage to reality; it makes your credibility, the most valuable thing you have, vulnerable to every staffer’s Tweet, or incriminating Facebook photograph, or inane James O’Keefe hidden video sting operation."
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Judge a report based on the merits of the report, not on what you think about the reporter or his/her biases. Duh. Why are people (journalists, especially) not comfortable with this idea?
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